Posted by butter on 31st May 2015
In what has been branded equally as total genius and suicidally ridiculous, butter announced plans this week that their premiere test rider, Franceso Assagrade will make an assault on the World Hour Record this Sunday, June 7th at 7:30pm MST. For the attempt Assagrande will be riding a Boulder B-Cycle. Although better suited to fetching groceries and getting home from parties, butter's testing lab settled on the choice of the Boulder B-Cycle due to it's comfortable but optimal riding position, handy front basket and fetching red, white and blue color scheme. butterLabs also cited the fact that red cars get pulled over for speeding more often, making the primarily red Boulder B-Cycle obviously faster than an all-black TT bike.
In an official statement on Saturday Assagrande stated that one way or the other a record is going down " I'm either going to ride for 60 minutes or complete 54 kilometers, whichever comes first."
This week testing continues with the selection of fabrics and colors for Assagrande's suit. Initially butterLabs was leaning towards a lovely taupe three button number but it is now thought that this color will highlight unsightly sweat marks.
The butterHour will be hosted by the Boulder Valley Velodrome, spectators welcome. Gates open at 7pm, bring a picnic dinner and something to drink and watch the show!
Never skimping on quality, butter took merino wool sheared from the sheep flocks of the misty slopes of Tasmania's Mount Ossa and threaded it though the nimble mind of Angry Bovine. What came out the other side was the Colorado made Six o' One sock. Equal parts warm, wooly goodness and design genius, the Six o' [...]
Butter presents the PhD-level class for gluing tubulars for cyclocross. As you will see Mr. Robson is not even close to being a natural on camera, try to look past the ridiculous lack of talent and get boned up on the voodoo art of sticking on ‘cross tires.
The USA Pro Cycling Challenge starts today and my excitement for Colorado’s own Pro-Tour stage race is tempered by a sense of dread over the way race fans conduct themselves along the course. I worked on media crews for the first two USA Pro Challenge races and witnessed a disturbing trend that seems to be [...]
We’re super excited to announce the b1’s newest cohort-in-crime, toolbox chum and closest ally, the b2. We saw success in our inaugural b1 model, heard your calls for a thru-axle model, and now introduce the b2 for the mtb and cyclocross mechanic’s toolkit. It’s the first-of-its-kind chain holder for Shimano or Syntace/DT 12mm through-axle bike systems. No other [...]
On the importance of a perfectly level saddle. Dead Nuts:(Adjective) 1. A definition used in any technical application to describe something that is perfectly level or plumb.I’m going to get right to the point. Your saddle should be level. Absolutely level, dead nuts level. This a non-negotiable concept. Job one when setting up position [...]
We’re kind of buzzing around here about Bicycling Magazine giving the b1 props in its 2014 Buyer’s Guide. Editors took notice of the b1’s durability, stating that the “American-made b1 will outlast most bikes.” I’m thrilled that they recognize our b1 as a tool worthy of an enviable toolkit as that was the goal for our [...]
This Michael-authored article was originally posted (12/24/13) on and is reprinted with permission from www.velonews.competitor.comEvery ramp on WickWerks chainrings is designed to lift the chain onto specifically designed teeth, which leads to ultra-smooth front shifting. Photo: VeloNews.comI have always run double chainrings for cyclocross — I don’t really know why. I tried a single ring setup [...]
SiDi Drako. Stiff, light and oh so comfortable. Photo: Michael Robson | VeloNews.comSRS: Sole Replacement System. Tread blocks and the cleat wear pad can be replaced to return the shoes to optimum performance. Photo: Michael Robson | VeloNews.comSiDi's all carbon SRS sole is light and incredibly stiff. Photo: Michael Robson | VeloNews.com SiDi's dual techno [...]
Now things are getting serious. Photo: Michael RobsonDT's 240 hubs are light and reliable workhorses. Photo: Michael RobsonEnve's rims are all made in the USA. Photo: Michael RobsonThe rims are beautiful, tough and light. Photo: Michael RobsonThe DT Swiss 240 rear hub is well engineered and sports DT's own star ratchet system. Photo: Michael RobsonThis [...]