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crazy-new-shit.jpgWe’re makers of small batch, finely crafted cycling goods. As a company, we have only a few rules. The product has to be beautiful; hold a b1 in your hand and it feels perfect, weighted precisely and smooth like butter. We are honest and opinionated. End of rules. Butter developed from what we wanted in our gear bag and toolbox. We’re a collective of velo curators, competitors, innovators, and cycling advocates. Through this company we’re able to bring gear to market that the cycling world has sadly been missing, whether it knew it or not.

We’re driven to reimagine or improve upon what’s in our mechanic’s roll.

We churn the butter.



Product questions or feedback, sales inquiries, or suggestions for crazy new shit: Michael@wearebutter.com

Marketing, media inquiries, and event sponsorship proposals: Brian@wearebutter.com

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As a butter Insider, you will receive:

  • VIP access to new products
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  • Exclusive behind-the-scenes videos
  • Limited edition products not available to outsiders
  • and whatever we think up on a whim

If you wait, you'll likely kick yourself later!


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